The film tells of a family owned manufacturing niche company that is one of the oldest continuously run companies in the Midwest. Tin ceiling panels along with exterior sheet metal items such as gargoyles, lion heads and garlands are shipped all over the world from Las Vegas casinos to Europe Disney. W.F. Norman products adorn homes of famous celebrities from Cher to Brittany Spears. Embassies and movie art directors all come to this company in Nevada, Missouri for products that no one else in the world makes. It is a one of a kind, step back in time company.