Cinta Beruang tells the story of the capital city of Kuala Lumpur being shaken by the news of a bear escaping from the custody of two National Zoo keepers, Nabu and his friend. In order to save the situation, Nabu made an action that went beyond the limits of thought, which was to wear a bear suit to save his career by disguising himself as a bear. The tactic became when not a single employee of the National Zoo noticed the absence of the bear. However, conflict arises when Nabu is tasked with finding a missing bear, at the same time, he is forced to disguise himself as the animal. Before that, Nabu was pressured by his family to find a job so he could marry Liza (Jue Aziz).